Wednesday, 16 May 2012, 16:42 ( DE )

• Adcloud joins IAB Switzerland
• Alexander Beyer appointed as Country Manager Switzerland

Cologne, 15. April 2012: Adcloud is strengthening its commitment to the digital advertising market in Switzerland by means of two steps. Firstly, the specialist for the optimised exchange of digital advertising is becoming a member of IAB Switzerland, the umbrella organisation for new digital media in Switzerland. Secondly, with immediate effect, Alexander Beyer is taking on the newly-created position of Country Manager Switzerland.

Alexander Beyer, who is from Cologne and has Swiss roots, was most recently in charge of sales activities in the Swiss market in his position as Sales Director. This role included the expansion of close relationships with Swiss agencies and direct clients. As Country Manager, he will head up a team of three people, which focuses exclusively on the Swiss market, with headquarters in Cologne. The team is already located there and personally supports advertisers and publishers, as well as agencies and marketers, on site. In this way, Adcloud is paving the way for further growth in Switzerland.

Alexander Beyer: "Setting up a dedicated team that strengthens the relationships with our partners and becoming a member of IAB Switzerland are logical steps and underline our quality standards in association with our business partners. Adcloud already has excellent connections to many stakeholders. The IAB membership provides us with the opportunity to show more presence and wide-ranging commitment in Switzerland. I'm looking forward to my new task."

Adcloud PM Switzerland (92.7 KB)