Adcloud Technology
Your rules. Your game.
Adcloud technology permanently analyses all the campaigns and advertising place-
ments for optimum performance. The optimization algorithm takes all sales-related data into account, such as clicks, post-click and post-view activities of each advertisement in all advertising slots, and continually calculates new individual bids.
With the help of this technology, vendors of online advertising space can offer their advertising customers performance solutions for online display advertising based on their own inventory. The invoicing can take place classically by CPM (cost per mille) or on a results basis (CPX), e.g. the number of clicks (cost per click) or number of orders (cost per order).
Each customer controls his own inventory on the Adcloud marketplace with an online interface. Here inventory and campaigns can be optimized for own use or be opened for third parties. Detailed reporting provides information in near real time.
Dashboard
Adcloud offers all marketplace participants a convenient dashboard that supports the efficient management of campaign placements and advertising space, along with their optimization. What’s special here is that the user can always see what, when, where and how long has been booked and which results have been attained. So every marketplace participant always enjoys full transparency and control.
Private Exchange
Buyers and vendors of online advertising space can develop their own marketplace with their own rules. Automatic revenue optimization is carried out with Adcloud technology.
360° Yield Optimization
Vendors of online advertising space can optimize their entire inventory across the board. In the process, the vendor can give preference to the campaigns of their own customers and stipulate minimum prices for campaigns from other sources, such as third-party advertising networks or the Adcloud marketplace.
Audience Extension und Re-Targeting
Buyers of online advertising space can improve their conversion rates through targeted communication with users who have a high buying interest.
Vendors of online advertising space can profitably expand their range with the help of re-targeting through the Adcloud marketplace. In the process, Adcloud offers maximum performance review through transparent reports and campaign parameters such as frequency caps and cookie periods.
