Your technology platform.
Buyers of online advertising always want the best price for their campaign placement; vendors want the highest revenues for their inventory.
There are many platforms for online advertising. But these systems are closed – with limited ranges and data that is hidden from participants. For the optimal matching of inventory and campaigns, however, one needs a market that is completely transparent.
This is exactly the challenge solved by Adcloud marketplace as an open, transparent and neutral technology platform and Adcloud technology. Adcloud optimally brings campaigns and inventory together – precisely where they attain the best performance. The needs of all marketplace participants are efficiently met in the process.