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Our advertising formats for your success

Image-text advertisements

image text advertisements
Element Guidelines
Headline max. 25 characters*
Copy text max. 90 characters*
Activator max. 30 characters*
URL Link to landing page
Teaser pictures in all 4 formats 50 x 38 px
300 x 225 px
300 x 169 px
200 x 200 px
File size < 40kb

* Spaces count as characters

Attention:
At least one picture series WITHOUT logo

Flash-text-advertisements

Flash text advertisements
Element Guidelines
Headline max. 25 characters*
Copy text max. 90 characters*
Activator max. 30 characters*
Flash file in standard format 90 x 68 px
Integarated click tag variable as a button in all SWF files
Fallback-image in all 4 formats (GIF or JPEG) 50 x 38 px
300 x 225 px
300 x 169 px
200 x 200 px
File size < 40kb

Display-advertisement

Element Guidelines
File size < 40 KB
If with flash Fallback-image as GIF or JPEG
Display-Type Format
Banner Fullsize
468 x 60 px
Leaderboard
728 x 90 px
Skyscraper Sky
120 x 600 px
Wide Sky
160 x 600 px
Rectangle Rectangle
180 x 150 px
Medium Rectangle
300 x250 px

General Tips

  • Deliver 3-5 advertising media
    (Allows better optimisation)
  • All 4 formats for each image, always
  • At least one image without the logo or trademark
    (ensure possible uploading on all websites)

Important for your teaser texts

  • Awaken your customer's curiosity
  • Specific product and benifit advertisement
  • No suggestion of transaction (avoid words like buy, order, complete)
  • Create artificial scarcity („only while stock last“, „only to xx.2010“)

Customising your teaser images

Your 4 original formats (see above) are reduced automatically into over 20 sizes by Adcloud. Then Adcloud sends these directly and efficiently to all websites!

Teaser pictures

Therefore:

  • Large images with little white space
  • Use bold colours
  • People and numbers increase the click rate
  • No text that is hard to read or completely unreadable