Adcloud Goes Mobile
Thursday, 28 June 2012, 9:59 ( DE )
- Deutsche Post subsidiary Adcloud enters the mobile phone ad market
- Greater Range for Performance Campaigns
Cologne, 2 July 2012:
Adcloud, the Cologne-based technology provider for the delivery of digital advertising, is entering the mobile phone ad market. “The use of tablets and smartphones is increasing at a rapid pace. By applying our platform, companies will now be able to target their advertising at mobile phone users“, says Henning Lange, Managing Director at Adcloud GmbH.
Adcloud technology provides for the presentation of both display campaigns as well as image-text ads on mobile websites. In addition, Device Targeting expands the reach of classic online campaigns to include mobile devices with iOS and Android operating systems.
Mobile webpages use displays customized for internet-capable devices. Functions are compressed and displayed in a clearly arranged fashion – with web ads specially designed for this display format. “Mobile phone websites load onto tablets und smartphones quicker than standard internet pages and our extensive tests show that mobile phone ads demonstrate considerably higher click-rates”, adds Lange.
Half of all Germans - around 40 million users - will own smartphones by the end of 2012, according to estimates from the high-tech association, Bitkom. German companies plan on investing 36 million Euros during 2012 to place their ads onto mobile phone websites and apps – a trend that’s likely to increase, as indicated by a recent study from the Association for Digital Economy (Bundesverbands Digitale Wirtschaft, or BVDW) and the market research institute Nielsen. Adcloud’s mobile phone services allow both advertisers and publishers to participate in this rapidly expanding market segment.
As Henning Lange points out, "Adcloud is able to reach practically every online-user in Germany. It doesn’t matter whether he’s sitting at his computer in Cologne or strolling down Berlin’s Kurfürstendamm with his smartphone. Our new service is available in Germany, Switzerland, Austria, France and Spain".