Adcloud brings geo-targeting to the performance market
Wednesday, 16 November 2011, 17:31 ( DE )
“The possibilities for using geo-targeting are diverse”, explains Henning Lange, managing director of Adcloud GmbH. “For example, advertising messages can be orientated towards regional sales campaigns or offers, resulting in sales being made at the POS. Users can also order location-based sales offers or redeem coupons locally that they have printed from the net beforehand.” Geo-targeting also offers additional benefits for website operators, since the specific targeting of potential customers reduces waste circulation, utilising ad space more efficiently. The result is that the performance of a campaign increases, thus increasing the willingness of advertising customers to pay and increasing the CPM for marketers and website operators. Since June, advertising customers have been able to integrate retargeting into their campaigns and combine them with additional target group definitions. According to Henning Lange, “Campaigns can therefore be targeted more precisely. This brings us even closer to our vision of perfect performance – the right campaign for the right user at the right time at the right place.”
Adcloud is now operating in Germany, Austria, Switzerland and Spain. The company offers geo-targeting in each of these countries. All forms of online advertising can be used along with it, from display ads to ads with images and text.
The local target group is reached with 98 percent accuracy, because when delivering the campaign, a check is made to see whether the user’s IP address matches the desired post code region. Adcloud is working on this with Digital Element, a company specialising in IP intelligence. Adcloud’s geo-targeting complies with the data protection guidelines set out in Section 15 of the German Federal Data Protection Act.
About Digital Element
Founded in 1999, Digital Element is the industry pioneer in the development of non-invasive technologies for IP intelligence. Within the localisation of IP data, the anonymity of individual users is always safeguarded.
Additional information is available at: http://www.digitalelement.com