Wednesday, 16 November 2011, 17:31 ( DE )

• New opportunities for buyers and sellers of online advertising via location-based targeting

Cologne, 14th November 2011: Adcloud is expanding its services. From now on, buyers of online advertising space can use geo-targeting to adjust their campaigns for regional target groups. This makes it possible for advertising messages to be addressed to a local depth of the first three numbers of the post code. Adcloud customers can reach the locally defined target group with 98 percent accuracy. It is also possible for post code areas, cities, regions and federal states to be excluded.

Tuesday, 20 September 2011, 18:40 ( DE  ES )

• Clients achieving considerably higher click and response rates
• Adcloud retargeting is highly variable and dynamic

Cologne, 20st September 2011: Adcloud is committed to retargeting! The online marketing specialist has been using the tool on its platform for the past three months to precisely target potential buyers on the Internet - and it has already achieved the best results for its advertisers. “Our advertisers have been able to increase their click rate on the Adcloud Marketplace by a factor of 5 to 7 compared to their usual campaigns thanks to retargeting. This applies to display ads and image text ads. The response rate behind this increases on average more than threefold,” says Henning Lange, Managing Director at Adcloud.

Thursday, 21 July 2011, 9:15 ( DE  ES )

• Online marketing specialist strategically expands its business
• Goal: European-wide marketplace for digital advertising

Cologne, July 21, 2011: The Cologne-based online marketing specialist Adcloud has successfully started up on the Spanish market. After just two months, it lists a continually growing number of business clients. Adcloud’s clients include large media agencies such as VivaKi and Netthink Isobar, along with portal operators such as El Confidencial, Telecinco, Cuatro and Grupo Zeta. “The online advertising market in Spain is open like no other for new innovative formats and concepts,” says Henning Lange, Chairman of the Management Board of Adcloud.